ArteBall: Where Football Becomes Art

How does a football match become a work of art?  

For Cassandra Constant, the answer lies not in watching the game - but in listening to it.

The rhythm of the radio, the tension in the commentary, the roar of an unseen crowd - all of it flows through her hand into vibrant, expressive drawings.

This is where art and football meet - in imagination, in movement, in sound.

 

Meet the Artist

Cassandra Constant’s story is anything but ordinary — much like her art.

Born in Madrid to a blend of English, Chinese, and Greek heritage, Cassandra grew up surrounded by colors, animals, and stories — a childhood painted with curiosity and creativity. Dogs, birds, rabbits, a piglet, and a garden full of life shaped her early world, where nature and imagination lived side by side.

But life’s lines don’t always flow smoothly. At fourteen, a life-changing car accident shifted her perspective forever. Recovery became a creative journey, and adversity, the unexpected brushstroke in her life’s canvas. “Life,” she says, “is certainly not a straight line.”

In her twenties, working in offices in Madrid and London, she longed for something more tactile, vibrant, and free. That longing crystallized one afternoon in Camden Town, when a chance glance into a fabric printing workshop changed everything. What began with a single course in screen printing became the spark of her artistic career.

 

A Journey Through Color and Culture

She studied and explored — from London’s art schools to the silk houses of Italy and the dye markets of India — learning, experimenting, and creating. Offers to sell her sketchbooks and work for textile giants like Missoni crossed her path, but her heart called her home to Madrid, where she carved her own path as an independent artist.

Without formal art school credentials but with undeniable vision, Cassandra created murals, hotel décor, window displays, and illustrations for iconic brands and boutique businesses alike: the Ritz, Orient Express Hotels, Diageo, Bayer, William Grant & Sons, and many others.

In 1991, her distinct “collage-painting” style emerged—layered papers, painted surfaces, and bold color shifts that gave her work its trademark energy and movement. Her first solo exhibition led to her work being acquired by a chief curator of Madrid’s Prado Museum, and from there, she launched into over 50 group shows and 25 solo exhibitions across Madrid, London, Paris, Japan, Scotland, and Bermuda.

Her journey has taken her from the sun-soaked landscapes of Bermuda, as artist-in-residence with Masterworks Foundation, to the windswept hills of Scotland, where a residency with Glenfiddich saw her creating monumental outdoor works from recycled materials, weaving art and environment into one living tapestry.

Cassandra’s art is restless and searching — equally at home on canvas, paper, textiles, or recycled plastics — always asking: how can color, line, and form express movement, emotion, life itself?

But where, you might ask, does football fit in?

 

Enter ArteBall: Drawing the Game

In Spain, football is life’s soundtrack. Childhood memories of World Cup matches with family, street celebrations, and crackling radio broadcasts sparked a fascination with the beautiful game’s rhythm and drama. One day, in a Madrid taxi, listening to a fast-paced commentary, Cassandra asked herself: “How do listeners picture the game in their mind’s eye? Where is the ball, really?”

Years of sketches, experiments, and replays later, that question became ArteBall — a new way of seeing football. Through her artist’s lens, the matches are transformed into bold, dynamic prints that capture the flow of the game in vibrant abstract forms.

Launched in 2025, ArteBall is the latest chapter in a lifelong journey of color, energy, and creative storytelling.